bookmate game

Nir Eyal

Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products." Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Nir blogs regularly at




Dima Rassamakhahas quoted2 years ago
Such is the nature of ingrained habits — behaviors done with little or no conscious thought — which by some estimates, guide nearly half of our daily actions
Максим Зиновьевhas quoted2 years ago
Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
Paulinahas quoted2 years ago
Milkman’s technique is called ‘temptation bundling’ and can be used whenever we want to use the rewards from one behaviour to incentivise another. In my case, the articles I save to Pocket are my rewards for exercising.
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