Nir Eyal

Hooked: How to Build Habit-Forming Products

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain productsout of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "e;Hook Model"e; — a four steps process embeddedinto the products of many successful companies to subtly encourage customer behavior. Through consecutive ';hookcycles,' these products reach their ultimate goal of bringing users back over and over again, without depending oncostly advertising or aggressive messaging. Hookedis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished hadbeen available to him as a startup founder not abstract theory, but a how-to guide for building better products.Hookedis written for product managers, designers, marketers, startup founders, and anyone who seeks to understandhow products influence our behavior.
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219 printed pages

Impressions

    Andri Adishared an impression2 months ago
    👍Worth reading
    🎯Worthwhile

    Great explanations about Hooked model, especially on the Gamification method. This really inspiring even I’ve been read many previous books related to the Hook concept. But this is simple and informative.

    Nick Nesterovshared an impression4 years ago

    the best book which I have ever been read!

    Евгений Моложенкоshared an impression4 years ago
    💤Borrrriiinnng!

    Слишком много воды.

Quotes

    MADINA AMANKULOVAhas quoted18 days ago
    I believe the trinity of access, data, and speed presents unprecedented opportunities to create positive habits.
    Victoria Kurichenkohas quoted21 days ago
    the Hook Model: a four- phase process companies use to forms habits
    Xevoliahas quotedlast month
    many habit-forming technologies begin as “vitamins” — nice-to-have products that, over time, become must-have “painkillers” by relieving an itch or pain.

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