Bank 3.0, Brett King
Brett King

Bank 3.0

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The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: • How Social Media has exposed pricing, over-regulation, outdated processes and poor policy,
• How mobile technology is completely changing the context of banking,
• How customer advocacy is killing traditional brand marketing,
• The growth of the 'de-banked' consumer who doesn't need a bank at all; and • Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
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577 printed pages


Mariashared an impression4 months ago
👍Worth reading

Nice book, but already a kind of "old-fashioned", haha. First of all it gives the understanding of how fast things are moving on. Modern world has already introduced and is actively using many products and services the author wrote about. What a fast moving world!


Mariahas quoted4 months ago
Banking is no longer somewhere you go, it’s something you do
gulzhankinhas quotedlast year
n June 2011, the United Nations declared Internet access a basic human right
b7269870870has quotedlast year
On the Web and on Mobile the customer isn’t king—he’s dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice.”

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