Jim Blythe



Deddy Alfiannurhas quoted2 years ago
In practice
• Identify products that carry a long-term commitment to buying peripherals, spares, or other consumables.

• Decide your target market—there is no point giving out freebies to all and sundry if they aren’t going to follow through and buy your product later.

• Make sure you have good intellectual property rights (patents, etc.) so that nobody can enter the market with knock-off consumables that work with your giveaway product.
b1791684058has quoted10 months ago
Copying ideas directly is usually not a good idea—but adapting them from a different industry can be extremely powerful.
b1791684058has quoted10 months ago
Customers give you money, products cost you money: stay focused on customer need!
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