Brand Shift: The Future of Brands and Marketing, David Houle, Owen Shapiro
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David Houle,Owen Shapiro

Brand Shift: The Future of Brands and Marketing

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In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of brands and a detailed, cogent analysis of current trends, the authors unveil a compelling forecast of how brand marketers will need to meet the novel demands of branding in the 21st century. Business leaders who intend to successfully engage the future will find this book an invaluable resource. The Internet of Things is evolving a new kind of collective consciousness, one which demands that brand marketing embrace and leverage the ensuing inevitable social changes. Big Data and the future of human communications have profound implications for brands and marketing. Brands that embrace and reflect these transformations have the potential to assume ever more important roles in our society, engendering life style enhancements for consumers through trust and a commitment to serving the greater good
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Brand marketing is in a state of existential crisis. Everywhere, marketers are being impacted by a series of profound and rapid innovations that are transforming how they communicate with their customers.
Until CMOs, CEOs, technology, and ROI align, the existential brand crisis will continue. It is important to take a look at the past in order to understand the present and predict the future.
undergoing massive upheaval and transformation. The speed of change is disorienting and fast. Old rules, old media are falling by the wayside. Disruptions are coming out of nowhere, bringing fundamental change. How can brands and those that market them adapt? What does the fut
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