Brand Shift: The Future of Brands and Marketing, David Houle, Owen Shapiro
David Houle,Owen Shapiro

Brand Shift: The Future of Brands and Marketing

148 printed pages
  • 👍1
In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of brands and a detailed, cogent analysis of current trends, the authors unveil a compelling forecast of how brand marketers will need to meet the novel demands of branding in the 21st century. Business leaders who intend to successfully engage the future will find this book an invaluable resource. The Internet of Things is evolving a new kind of collective consciousness, one which demands that brand marketing embrace and leverage the ensuing inevitable social changes. Big Data and the future of human communications have profound implications for brands and marketing. Brands that embrace and reflect these transformations have the potential to assume ever more important roles in our society, engendering life style enhancements for consumers through trust and a commitment to serving the greater good
Add to shelf

One fee. Stacks of books

You don’t just buy a book, you buy an entire library… for the same price!

Always have something to read

Friends, editors, and experts can help you find new and interesting books.

Read whenever, wherever

Your phone is always with you, so your books are too – even when you’re offline.

  • 👍Worth reading1
Sign in or Register
Артем Цисельский
Артем Цисельскийshared an impression9 months ago
👍Worth reading

Отличная книжка!

Юлия Братко
Юлия Браткоhas quoted2 years ago
undergoing massive upheaval and transformation. The speed of change is disorienting and fast. Old rules, old media are falling by the wayside. Disruptions are coming out of nowhere, bringing fundamental change. How can brands and those that market them adapt? What does the fut
На 2018, Valentina Baloshenko
Valentina Baloshenko
На 2018
  • 38
  • 3
Inga, Инга Николаева
Инга Николаева
  • 321
  • 1
Mariam, Bothainah Abdul Rauf Abdul Karim Abdul Rahim Idris
Bothainah Abdul Rauf Abdul Karim Abdul Rahim Idris
  • 47
  • 1
Самообразование, Дарья Поморцева
Дарья Поморцева
  • 38
  • 1
Drag & drop your files (not more than 5 at once)