Books
Godfrey Parkin

Digital Marketing

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. “Digital Marketing: Strategies for Online Success” clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
357 printed pages
Original publication
2016

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Quotes

    Mikhailova Ievgeniiahas quotedlast month
    Introduction

    This book is a guide to succeeding in today’s business world, the marketing rules of which have been forever changed by the collective power of the online consumer.
    At the end of this book you will find a guide that summarizes the action recommendations covered in this publication. It takes you through the strategy development and implementation process step by step, and poses the questions that you need to answer to build a successful emarketing approach, or an entire ebusiness. Although you will learn the essential tactics for mastering every element of the emarketing landscape, this book is about marketing strategy, not about web technology.
    You can learn technical hints, tips, and website optimization secrets from my seminars or from hundreds of other sources. But there is little point in building a website or fine-tuning your emarketing tactics unless your strategy is right in the first place. To build a competitive strategy to capture the loyalty of your online consumers requires rethinking your vision for your business from the ground up. It also requires an intimate understanding of what this online environment is all about, from the perspective of your business, from your competitors’ point of view, and particularly in the eyes of your target customers as individuals. Without those insights, you cannot begin to put together a digital strategy that has any hope of succeeding.
    This book will provide you with the insights and inspiration, as well as the step-by-step processes, to succeed in marketing to the new consumer.
    Wherever it is necessary to dip into technical detail I do so in laypersons’ terms. A glossary is included at the back of the book for easy reference and for clarifying any term that is not clearly defined in the text.
    Mikhailova Ievgeniiahas quotedlast month
    Introduction

    This book is a guide to succeeding in today’s business world, the marketing rules of which have been forever changed by the collective power of the online consumer.
    At the end of this book you will find a guide that summarizes the action recommendations covered in this publication. It takes you through the strategy development and implementation process step by step, and poses the questions that you need to answer to build a successful emarketing approach, or an entire ebusiness. Although you will learn the essential tactics for mastering every element of the emarketing landscape, this book is about marketing strategy, not about web technology.
    You can learn technical hints, tips, and website optimization secrets from my seminars or from hundreds of other sources. But there is little point in building a website or fine-tuning your emarketing tactics unless your strategy is right in the first place.
    Nikola Neškovićhas quoted9 months ago
    MARKETING is the overall set of activities, processes and attitudes that a business applies to understanding the needs of its customers, and developing, supplying and communicating products or services that address those needs. It includes all the activities, inputs and outputs that might be classified under the traditional ‘Four P’s of Marketing’: Product, Place, Price and Promotion. Since the web is increasingly one of the places where individuals and companies market, marketing includes what you do online.

On the bookshelves

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    Dimas Novriandi
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    Carlita Torrez M
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