Digital Marketing, Godfrey Parkin
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Godfrey Parkin

Digital Marketing

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The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. “Digital Marketing: Strategies for Online Success” clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
358 printed pages

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Quotes

mo9f
mo9fhas quotedlast month
ONLINE CONSUMERS are those whose lives have been influenced by digital technologies. They include people who never buy anything online, who never play online games and who don’t have a Facebook page. If they use email, or own a mobile phone, or access the web for any reason, they are online consumers because their information-sharing, opinion-formation and decision-making processes are inherently influenced by the internet.
Dejana Vrbaski
Dejana Vrbaskihas quotedlast year
is about 1) consumers who have suddenly developed minds and muscles and the will to use them and 2) the competitive environment in which geography has become irrelevant, barriers to entry have disappeared, and traditional media have lost their audiences.

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