The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers, Matt Hrushka
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Matt Hrushka

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

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Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
191 printed pages
Original publication
2014

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Quotes

Valeriya Efanova
Valeriya Efanovahas quoted2 years ago
With every transaction, publishers are mining and exporting that rarest of rare resources, trust.
katoshi
katoshihas quoted3 years ago
The fact is, that digital advertising started a cold war 20 years ago without even realizing it.
danielamandric
danielamandrichas quoted4 years ago
Matt Hrushka is an international award winning technologist and entrepreneur whose past work in advertising includes notable brands such as Coke, Nestle and Sony.

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