Essentials for a Modern Marketer

Igor Tolkachev
Igor Tolkachev
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I help WPP, the largest marketing communications holding company in the world, develop and manage its global retail and shopper marketing business and expertise. These are some of the books which I consider to be essential reading for the modern day 'mad men'.
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
Creativity is for everyone - and this is how to do it.
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
A great study on the way individuals approach creativity.
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
Creativity can be harnessed and channelled - and discipline is the start.
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
Unpicking how our cultural preferences influence our lives.
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
Online advertising, data and privacy - the issues that come up again and again in the news and in the advertising and marketing industries. This book is a great summary.
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
Running a digitally focused business requires a deep understanding of lean startup methodology, and this volume touches on a number of other core areas.
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
Content is King. Consistently excellent content is key to modern content marketing.
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
Having insight in consumer behaviour is the most important thing for a marketer.
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
Advertising is being disrupted by young hackers and enterprising coders. What can the industry do to harness the immense potential of this new talent pool?
Igor Tolkachev
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer5 years ago
Absolut vodka is a runaway marketing success story - what can you learn from it?
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