Philip Kotler

Marketing 3.0

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Impressions

    Meshack Mbongeshared an impression3 years ago
    🎯Worthwhile

    Later maybe

Quotes

    Kristina Asafevahas quoted2 months ago
    core technology was industrial machinery
    Alibek Tnaliyevhas quotedlast year
    Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity
    Zlata Veresniakhas quoted3 years ago
    Now, we are witnessing the rise of Marketing 3.0 or the values-driven era. Instead of treating people simply as consumers, marketers approach them as whole human beings with minds, hearts, and spirits. Increasingly, consumers are looking for solutions to their anxieties about making the globalized world a better place. In a world full of confusion, they search for companies that address their deepest needs for social, economic, and environmental justice in their mission, vision, and values. They look for not only functional and emotional fulfillment but also human spirit fulfillment in the products and services they choose.

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