en

Philip Kotler

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations."He is the father of Marketing Management". (Wikipedia)

Books

Audiobooks

Voice

Quotes

cindy michellahas quotedlast year
The power structure we have come to know is experiencing drastic changes.
cindy michellahas quotedlast year
The internet, which brought connectivity and transparency
cindy michellahas quotedlast year
The power shift also influences people. Now, the power lies not with individuals but with social groups

Impressions

Orkhan Mikayilshared an impressionlast month
👍Worth reading

  • unavailable
    Hermawan Kartajaya,Iwan Setiawan,Philip Kotler
    Marketing 5.0
    • 10
    • 1
    • 1
  • fb2epub
    Drag & drop your files (not more than 5 at once)