Lisa Arthur

Big Data Marketing

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Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
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218 printed pages



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    Susanne hhas quoted3 years ago
    Focus on the external experience and work inward, improving customer information and data at each interaction point with the explicit goal of adding value for the individual and bolstering the trust that forms the foundation of customer relationships. Essentially, to improve the customer experience, you need to consolidate data, make sure your systems work together, and capture, collect, harmonize, and utilize information to enable more informed and timely engagement across all channels.
    Asto Subrotohas quoted4 years ago
    It is the complicated mess of interactions, applications, data, and processes that accumulate unchecked when companies are unprepared to handle information from a wide range of sources.

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