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Bank 2.0. How customer behaviour and technology will change the future of financial services
575 printed pages
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Impressions
That is, BANK 2.0 will show bankers that such changes, although inevitable, will bring reduction in costs, longer-term and more profitable customer relationships, and will improve the effectiveness of the organisation structure. It just may be extremely painful for those who don’t get the future, despite all the benefits.
increasing complex customer database mining
Our goal is to align our service model with customer demand
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