Elgin Taylor

Marketing Psychology Secrets

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Congratulations! You're about to learn the secrets of the human mind. Once you know these secrets, you'll be able to use them to your advantage to transform prospective buyers into “sold” consumers time after time after time. Because as important as the quality of your product/service is to your success, it's your ability to become a Doctor of sales psychology that will really open the financial floodgates. One thing that psychologists will tell you is that there's a big difference between what you know in your mind and what you feel in your heart. Despite all consumers know about how advertising and marketing works…despite all the built-in sales resistance they've developed over a lifetime. Despite knowing that a salesman's job is to convince us to do what's good for him buy the product or service offered.
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44 printed pages
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Impressions

  • Sergey Alimovshared an impression7 years ago
    👍Worth reading
    💡Learnt A Lot
    🎯Worthwhile

    Концентрированные азы по он-лайн маркетингу. Полезно для начинающих

Quotes

  • Sergey Alimovhas quoted7 years ago
    Even if you do many things the same way your competitors do, the benefit you point to may be unique to a prospect because your competition doesn’t mention it.
  • Sergey Alimovhas quoted7 years ago
    Once your company has identified its uniqueness, it will be the key message communicated in everything you do. Your uniqueness will be distilled down to an essential phrase -- sometimes referred to as a unique selling position or unique sales proposition by marketing smarties (and a slogan or motto by everyone else).
  • Sergey Alimovhas quoted7 years ago
    The information you learn about hobbies, pets, children and favorite vacation spots are the foundation for rapport and the beginning of a long, beautiful relationship…and a big, fat sale!

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