Creative Social

Hacker, Maker, Teacher, Thief: Advertising's Next Generation

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• What does the industry need to do today (not tomorrow) to stay valuable and relevant?
• Is digital collaboration the death of idea ownership?
• What the f**k do clients know about great advertising?
• How can copying make you more original?
• I feel connected, but do I feel more human?
• How are the porn industry, illegal black market and bitcoins changing online culture today?
• Should we make things people want rather than make people want things?
• How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves — advertising’s next generation.
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291 printed pages
Original publication
2014

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