A Practical Guide to Entrepreneurship, David C. Price, Alison Price
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David C. Price,Alison Price

A Practical Guide to Entrepreneurship

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171 printed pages
Introducing Entrepreneurship: A Practical Guide reveals the stories of the world’s greatest entrepreneurs, distilling the key points into down-to-earth, realistic advice to help you turn any business opportunity into a successful venture – while avoiding the pitfalls of pursuing a pipe dream.
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Here’s a final tip if you are still struggling to set your price. One entrepreneur commented to us that when he didn’t know how much to charge, he simply asked the client, ‘What budget do you have?’ The answer the client came back with was quadruple what he was intending to charge. Unsurprisingly, the entrepreneur was happy to match it!
Success to me is not about money or status or fame, it’s about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.

Anita Roddick, founder of The Body Shop
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