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Summary : Marketing 3.0 – Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

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The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: “Marketing 3.0: From Products to Customers to the Human Spirit”.This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book “Marketing 3.0” charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.Added-value of this summary:• Save time• Understand key concepts• Expand your marketing knowledgeTo learn more, read “Marketing 3.0” and discover the key to choosing your marketing approach and communicating with your customers.
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42 printed pages



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    Яков Левинhas quoted5 years ago
    Technological advances always have changed the nature of marketing throughout history. Marketing 1.0 really came into being as a result of the Industrial Revolution which suddenly meant factories were churning out larger volumes of products that had to be moved. Marketing 2.0 became an imperative as a result of the combination of information technology and the Internet. And similarly, the transition to Marketing 3.0 is now being driven by the availability of more new technology.
    b9645040694has quoted6 years ago
    making the world a better place.
    b9645040694has quoted6 years ago
    Product management – product, price, place, promotion
    Customermanagement – segmentation, targeting, positioning
    Brand management – brand building

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