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Quick Win Marketing
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124 printed pages
- Publication year
- 2012
Quotes
- Dilip Gadirajuhas quoted8 years ago
Q5How do we get a logo?
A logo is a symbol of the organization’s name and should last for some time. It should represent the company’s values (professional, expert, creative, etc).
In terms of style, logos can be a form of the company name, like Slideshare, the business media site for sharing presentations, documents and pdfs. - Dilip Gadirajuhas quoted8 years agoTo develop your business name:
Take a blank sheet of paper and divide it into four boxes.
In each box, write one of these words: Values, Image, Uniqueness, Services.
In values, list down all the things that are important to you, what really matters – e.g. personal service, efficiency, attention to detail, expertise.
In image, list all the words you would like people to say when describing your business.
In uniqueness, think about why you will be different – e.g. 24 hour service.
In service, list what you will offer, all the variations of your products or service.
Based on these words, find some friends and brainstorm to generate various names.
Look at the names in lowercase and UPPERCASE.
Check with your Companies Registration Office to see if the name is available.
Go online to see whether a suitable website address is available.
Say the name out loud and check whether it sounds good.
Put the names onto a wall in your office and leave them there for a few days and then decide which is preferred or which name grows on you! - Dilip Gadirajuhas quoted8 years agoCompany names are often based on people or places. Companies based on family names include Ford Motor Company and Cadbury’s chocolate. Businesses named after their location include 3M (originally known as Minnesota Mining and Manufacturing Company) or Armitage Shanks sanitaryware from the Staffordshire village in England.
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