Business Strategy (The Brian Tracy Success Library), Brian Tracy
Brian Tracy

Business Strategy (The Brian Tracy Success Library)

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Setting business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization-mapping a clear path from where the company stands today to where you wish it to be. It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to: * Ask the five key questions vital to any strategic plan * Determine a corporate mission that lifts and inspires people * Gain valuable insight with market share/market growth and strategy/operations matrices * Define themselves in relation to their competition – Utilize the concept of “driving force” * Anticipate crises * Reposition their business with new products, services, and technologies * Measure success via clear financial objectives * And more Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny.
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95 printed pages
Original publication


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Claus Andreas Frølund
Claus Andreas Frølundhas quotedlast year
In business, the principle of surprise means that you are always looking for ways to develop competitive advantage with products, services, processes, marketing strategies and techniques, sales methodology, and new technology to offer products and services that are new and different from anything that your competitors are offering.
Yulia  Ogorodnikova
Yulia Ogorodnikovahas quotedlast year
In business, the principle of the mass requires that you become absolutely excellent in one product niche, and dominate that niche in terms of quality and service, before you think of expanding into other products, services, or markets.
Carlos Martinez Ruiz
Carlos Martinez Ruizhas quoted2 years ago
the most efficient, effective, and profitable companies were those that took the time to set clear objectives for the company and for each person in the company. Employees knew exactly what they were expected to accomplish and when it was expected to be done. They had clear measures or benchmarks against which they could grade their progress toward the agreed-on goals.

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