Harvard Business Review

How to Sell More

Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business. In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll learn how to:• Effectively recruit, train, manage, and support these key employees• Use smart pricing, promotions, and incentives to make your sales team more successful• Avoid the biggest mistakes entrepreneurs make when pursuing their first sales• Master the daily challenges of selling, from planning a sales call to handling a potential customer’s toughest questionsMore than most workers, salespeople perform in a field where success is easily measured: How much did you sell today, this week, this quarter? If you’re looking for ways to bump up those numbers, this book offers you valuable insights and practical tools. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.
85 printed pages
Original publication



    How did you like the book?

    Sign in or Register


    Jesus Alberto Morin Guererohas quoted10 months ago
    If not, that’s a sign that you’re looking at the wrong trends. One critical way to identify the trends that matter to you is to ask yourself, how could this affect my customers
    Jesus Alberto Morin Guererohas quoted10 months ago
    One trick is to look back 10 quarters to see whether the data sets you’re monitoring now would have correctly predicted growth
    Jesus Alberto Morin Guererohas quoted10 months ago
    Here’s how the best trend hunters operate.

On the bookshelves

    Татьяна Судакова
    Harvard business review
    • 22
    • 15
    • 12
    • 4
    Aleksandra Panjukova
    • 7
    • 3
    Natalie Vorobeva
    • 78
    • 2
Drag & drop your files (not more than 5 at once)