The New Normal. An Introduction, Benjamin H. Bratton
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Benjamin H. Bratton

The New Normal. An Introduction

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What is the new normal? Something has shifted, it seems. We are making new worlds faster than we can keep track of them, and the pace is unlikely to slow. If our technologies have advanced beyond our ability to conceptualize their implications, such gaps can be perilous. In response, one impulse is to pull the emergency brake and to try put all the genies back in all the bottles. This is ill-advised (and hopeless). Better instead to invest in emergence, in contingency: to map the new normal for what it is, and to shape it toward what it should be.
Part manifesto and part syllabus, this essay by design theorist, Benjamin H. Bratton describes his vision for how design should approach and intervene in the new normal and what kinds of cities we should be planning for now.
Bratton is Programme Director of The Strelka Institute of Architecture, Media and Design in Moscow, a resilient beacon of generous futurism in a time and place at the centre of contemporary twists and turns. The essay outlines The New Normal post-graduate think-tank at Strelka, which brings together architects, programmers, interaction designers, game designers, artists, philosophers, filmmakers, novelists, economists, and ‘free-range’ computer scientists. They study with Keller Easterling, Lev Manovich, Metahaven (Vinca Kruk and Daniel Van Der Velden), Casey Reas, Liam Young, and many others.
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Tata Osipova
Tata Osipovashared an impression10 months ago
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Anastasia Marochkina
Anastasia Marochkinahas quoted10 days ago
Concurrently, technologies that augment human sensation, such as virtual reality and augmented reality, are becoming mainstream and as they do, they extend and focus the perceptual practice of everyday urban life. We see these vectors — machine sensing and augmented sensation — as correspondent to and convergent with one another. For machine sensing, the surfaces of the city are made more vital as they respond to light, touch and motion in new ways, and for augmented sensation the living inhabitants’ sensory apparatuses are infused with new layers of hot and cool stimulus. There is an urbanism to be found in the hatched membrane between these.
We will be working with biosensing, 360 video, 3D-scanning, virtual reality and augmented reality, studying how these sensory systems “read” the world. At stake is both how we sense the city and how the city senses us, and itself, and thus how each “makes sense” of the other in turn. For each of these technologies our interest is not urban administration per se, but extending what can be experienced and modeled.
Liza Savina
Liza Savinahas quoted3 months ago
formal analysis, scenario development, site modeling and programming, speculative design, quantitative cultural data analysis and visualization, and the contemporary philosophy of technology, design, and aesth
Дмитрий Веснин
Дмитрий Веснинhas quoted8 months ago
Something has shifted, it seems. We are making new worlds faster than we can keep track of them, and the pace is unlikely to slow.
Strelka Press, Strelka Institute
Strelka Institute
Strelka Press
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