Jonah Berger


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271 printed pages
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    Novem MWshared an impression5 years ago
    👍Worth reading
    💡Learnt A Lot
    💞Loved Up

    Want to know why something can be viral and how to make one? Add this book to your reading list..So much learn & contagious..Amazing...

    b2823498293shared an impression5 years ago
    👍Worth reading

    Lliashared an impression6 years ago
    💡Learnt A Lot


    Bobby Marleyhas quoted6 years ago
    But exclusivity isn’t just about money or celebrity. It’s also about knowledge.
    Bobby Marleyhas quoted6 years ago
    Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.
    Novem MWhas quoted5 years ago
    People have always thought about and cared about themselves, but social media makes this easier to see because it creates a written record of our actions.

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