Books
John Bester

The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!

Copywriting is  often described as salesmanship in print to promote an individual, business, viewpoint or thought. It may be created in plain text, a radio or tv promotion or in a variety of other media. The primary goal of writing a marketing copy is to persuade the listener or viewers to respond, such as to buy  services or products. Learn the fundamentals you'd need to learn to write effective sales letters today!Table Of ContentsIntroductionThe BasicsKeep It Laid-BackKnowing Your Potential ClientsHeadline EssentialsUsp Versus EspUsp Or Unique Selling PropositionEstablishing Your Areas Of DifferenceStory Driven CopywritingAssist The Reader Picture And FeelCall To ActionHandling ObjectionsTestimonialsThe GuaranteeFaqsPost Scripts (P.S)Good Reasons Why You Should BuyCopywriting Mistakes To AvoidSelling Before First Demonstrating ValueSounding Too Formal- Wasting Your Reader's TimeMake A Claim Without Demonstrating Them.Attempting To Sell To EveryoneDo Not Start In The Beginning.Humour Doesn't TranslateStop Playing With WordsHumour Or Humor?Be FlexibleOmit Needless WordsTalk About Your Prospects' IssuesSwipe FilesThe Better Letter Checklist:Wrapping Up
21 printed pages
Original publication
2015

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Quotes

    Mikie Joneshas quoted3 years ago
    Repeat your best benefits or most important points at least 3 times.
    Mikie Joneshas quoted3 years ago
    People generally have less patience when they're reading online so you're well advised to help keep it as short as you possibly can.
    * Use between 14 and 16 words in each sentence.
    * Avoid using jargon unless most of your readers know very well what it means.
    * Use language that is just simply straightforward.
    * Use one thought or idea per paragraph
    Mikie Joneshas quoted3 years ago
    Establish the problems that your particular target audience wishes to be addressed. These could include their wants, needs, issues and difficulties.

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