Books
John Bester

The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!

    Mikie Joneshas quoted3 years ago
    Repeat your best benefits or most important points at least 3 times.
    Mikie Joneshas quoted3 years ago
    People generally have less patience when they're reading online so you're well advised to help keep it as short as you possibly can.
    * Use between 14 and 16 words in each sentence.
    * Avoid using jargon unless most of your readers know very well what it means.
    * Use language that is just simply straightforward.
    * Use one thought or idea per paragraph
    Mikie Joneshas quoted3 years ago
    Establish the problems that your particular target audience wishes to be addressed. These could include their wants, needs, issues and difficulties.
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