The Idea Hunter, Bill Fischer, Andy Boynton
Bill Fischer,Andy Boynton

The Idea Hunter

188 printed pages
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A different way of discovering and developing the best business ideas Jack Welch once said, “Someone, somewhere has a better idea.” In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found – and not just in the usual places.
Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do “creative” Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving “idea” companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.
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Vladimir Kudryashov
Vladimir Kudryashovshared an impression3 years ago

Книга, которую можно читать по диагонали. Ну очень много "воды".

mail22801has quoted3 years ago
These people are expected (and trained) to look for fresh ideas about how to cater to each guest as an individual customer. They do so, first of all, by noticing things; the word “idea,” in fact, is culled from the Greek idein, “to see
Eva Ganer Radanovic
Eva Ganer Radanovichas quoted3 years ago
So let the learning—and the unlearning—begin.
Elsahas quoted3 years ago
His research has shown that “idea gaps,” as he styles them, hold back progress and innovation much more than the “object gaps.”
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