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Summary and Analysis of Contagious: Why Things Catch On

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book.

Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.
 
This short summary and analysis of Contagious includes: Historical contextChapter-by-chapter overviewsDetailed timeline of key eventsImportant quotesFascinating triviaGlossary of termsSupporting material to enhance your understanding of the original workAbout Contagious by Jonah Berger:
 
Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.
 
Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.
 
The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
38 printed pages
Original publication
2017
Publisher
Worth Books

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Quotes

    b4985983830has quoted5 months ago
    It is often argued that Rebecca Black’s song “Friday” went viral because it was so hilariously bad that people had to share it. It has since gotten millions of views that spike—you guessed it—on Fridays
    b4985983830has quoted5 months ago
    NASA’s Pathfinder mission to Mars dramatically increased sales of Mars bars. This top news story made people think of the candy bar, increasing sales.
    Jonah Berger’s book Invisible
    b4985983830has quoted5 months ago
    According to the author, the average American discusses a brand or service 16 times per day.
    Restricting the amount of an item that can be sold using a quantity purchase limit can increase sales over 50%.
    According to Berger, word of mouth advertising is 10 times more effective than traditional advertising

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