Manal Haddad

21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy

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An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times.

This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
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79 printed pages
Original publication



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    nlltrnghas quoted4 years ago
    Today, however, creating brand equity requires a three dimensional approach where the marketer not only attach feelings to the brand but also connect it with personal lives of the customers.
    nlltrnghas quoted4 years ago
    marketing in the 21st century is all about creating superior customer experience.
    nlltrnghas quoted4 years ago
    reating pleasant experience for the customers

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