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Summary: Positioning The Battle For Your Mind – Al Ries and Jack Trout

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The must-read summary of Al Ries and Jack Trout's book “Positioning: The Battle for Your Mind”.This complete summary of the ideas from Al Ries and Jack Trout's book “Positioning: The Battle for Your Mind” shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning work together to create a unique market position, which is the key to better sales and becoming top-of-mind. By following their advice, you can learn how to narrow your market and start providing for specific customers.Added- value of this summary:• Save time • Understand the elements of product positioning• Increase product awarenessTo learn more, read “Positioning: The Battle for Your Mind” to find your unique market position and get your product noticed.
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29 printed pages
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    Yonkani Vegashared an impression4 years ago
    👍Worth reading
    💡Learnt A Lot

    Muchos de los ejemplos aquí mostrados aparecen en la serie 'Mad Men', también muestra estrategias aún vigentes. Ambos autores son garantía.


    Yulia Ogorodnikovahas quoted5 years ago
    No matter how brilliant you are, it never pays to cast your lot with a loser. Even the best officer on the Titanic wound up in the same lifeboat as the worst. And that’s if he was lucky enough to stay out of the water
    Yulia Ogorodnikovahas quoted5 years ago
    The essence of positioning is that you give up hope of being everything to everyone and focus on dominating one specific niche. Smaller is better. You make more sales not by selling to everyone but just to a narrowly defined market niche.
    Yulia Ogorodnikovahas quoted5 years ago
    They must move competitors out of a mental position they had previously occupied in the mind of the prospect, simply through use of facts consumers may not previously have been aware of.

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