Innovation and Entrepreneurship, Peter Drucker
Peter Drucker

Innovation and Entrepreneurship

408 printed pages
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Peter Drucker's classic book on innovation and entrepreneurship
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
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The test of an innovation, after all, lies not its novelty, its scientific content, or its cleverness. It lies in its success in the marketplace.
Since the mid-seventies, such slogans as “the no-growth economy,” the “deindustrialization of America,” and a long-term “Kondratieff stagnation of the economy” have become popular and are invoked as if axioms.
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