e’re wired to crave, hunt for, and latch onto what the protagonist feels, so that we can experience his struggles as if they were our own. When we’re lost in a novel, the protagonist’s internal struggle becomes ours, as do his hard-won truths. This is not a metaphor, but a fact. According to Jonathan Gottschall, author of The Storytelling Animal, functional MRI (fMRI) studies reveal that when we’re reading a story, our brain activity isn’t that of an observer, but of a participant.