Robert Macias, who goes by the name R.M. Drake, is a self-published writer. He has 1 million followers on Instagram, 16K on Twitter and 19,985 likes on his Facebook page. And right now his book Beautiful Chaos is the 7th best-selling book in Amazon's poetry category, placing himself in the company of Edgar Allan Poe and Sylvia Plath. But what sets R.M. Drake apart from many of his best-selling companions is that he came into popularity not through the publicity of a big publishing deal or a piece in The New Yorker, but through comments and likes on Instagram. A writer since grade school, Drake was working as an art director for a television company in Miami when he started posting excerpts of his writings to social media.