Jim Blythe

    Deddy Alfiannurhas quoted2 years ago
    In practice
    • Identify products that carry a long-term commitment to buying peripherals, spares, or other consumables.

    • Decide your target market—there is no point giving out freebies to all and sundry if they aren’t going to follow through and buy your product later.

    • Make sure you have good intellectual property rights (patents, etc.) so that nobody can enter the market with knock-off consumables that work with your giveaway product.
    b1791684058has quotedlast year
    Copying ideas directly is usually not a good idea—but adapting them from a different industry can be extremely powerful.
    b1791684058has quotedlast year
    Customers give you money, products cost you money: stay focused on customer need!
    Menna Abu Zahrahas quoted8 months ago
    Marketing is, above everything else, about creating profitable exchanges.
    Menna Abu Zahrahas quoted8 months ago
    This does not, of course, mean that we are some kind of altruistic, charitable organization: we don’t GIVE the customer what he or she needs, we SELL the customer what he or she needs.
    Menna Abu Zahrahas quoted8 months ago
    There is very little theory in here—only one or two examples when they help to illustrate the reasoning behind some of the ideas. The aim of the book is to offer you a set of “snapshot” ideas for marketing.
    Menna Abu Zahrahas quoted8 months ago
    If you keep your eyes open, you will see examples of slick marketing all around you—a creative approach is all it takes to be a winner yourself.
    Menna Abu Zahrahas quoted8 months ago
    Ultimately, good marketing is about being creative.
    Menna Abu Zahrahas quoted8 months ago
    Successful companies are the ones that develop their own unique selling proposition (the USP) that marks them out as different from their competitors.
    Menna Abu Zahrahas quoted8 months ago
    Copying ideas directly is usually not a good idea—but adapting them from a different industry can be extremely powerful.
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