Jim Blythe

effective crisis management protocol.

well-established crisis team who anticipate scenarios that may create PR problems, and work out solutions in advance.

having someone say “No comment” to every question is a PR disaster in itself.

DEFINE YOUR OPPONENT
KNOWING YOUR OPPONENT is one thing—defining them in the minds of your publics is another.

Most PR exercises are about defining the organization in the minds of its publics,

people often identify with the underdog

categorizing yourself in a positive way it is easy to imply that your opponents are categorized in a negative way.

Choose the positive that forces your opponents into a negative position.

Body Shop is world renowned for its unusual approach to the cosmetics business, and indeed to business in general. Founder Anita Roddick

famously said that she didn’t believe in marketing,