A Joosr Guide to… Contagious by Jonah Berger

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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at

What makes some messages go viral while others disappear without a trace? Is there a secret formula for creating contagious content? And how can you make people desperate to share your product, promotion, or idea with their friends?

The truth is that anything has the potential to go viral and what's more, that thing doesn't have to be cool, glamorous, or fashionable. So whether you're launching an advertising campaign, a brand new YouTube series, or a fundraising initiative, learn how to apply the secrets of viral content and make it contagious.

You will learn:

· The six special ingredients of viral content-and why they matter

· How to tell a story to make your message more shareable

· The specific types of emotion your content needs to provoke

· The key psychological motivator that makes people share content with others.
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19 printed pages
Publication year
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    katyavitalievashared an impression2 years ago
    👍Worth reading

    Очень краткая выжимка из книги «Заразный» ☺️ Если забыла ключевые моменты, классно, что так быстро можно их вспомнить

    Christ Joey Marleneshared an impression5 years ago


    katyavitalievahas quoted2 years ago
    By giving your message practical appeal, people are much more likely to want to share it with their friends. Not only because it benefits their friends, but also because it benefits them by making them look helpful or knowledgeable—which in turn benefits you and your business.
    katyavitalievahas quoted2 years ago
    Think about how your campaign, message, or promotion can offer practical value;
    katyavitalievahas quoted2 years ago
    The more natural public exposure your message gets, the more likely it is to “stick” and spread

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