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Michael Bhaskar

The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (Anthem Publishing Studies)

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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
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348 printed pages
Original publication
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  • Lliahas quoted8 years ago
    The real heart of publishing, however, lies in filtering and amplification. Publishing is about selection. Even self-publishers filter; after all, they pick work to publish, namely their own
  • Shin Loon Leehas quoted6 years ago
    publishing is part of the creation of a work, whereas marketing and publicity are ancillary and after-the-fact processes,
  • Shin Loon Leehas quoted6 years ago
    holding intellectual property has been central to the trade.

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