Social Payoff, Marcus Ho
Marcus Ho

Social Payoff

278 printed pages
Many businesses get on social media just because they want to be on the bandwagon. With the fast-changing nature of social media, most businesses forget to set clear objectives and have already spent lots of money on advertising to get fans and plenty of engagement. Yet, such results are not leading to a positive impact on the bottom-lines of businesses. With the most measurable and cutting-edge strategies inside, Social Payoff tells you how to reach customers effectively and how to build valuable relationships that will shape the future of your business.
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Evgeny
Evgenyhas quoted3 years ago
Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.”
Katya Mitiurina
Katya Mitiurinahas quoted4 years ago
Social media is a conversation
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