Wordpress is your simple and easy way to set up a blog with minimal programming requirements. Wordpress gives you a plethora of themes, theme resources, and the ability to use images, and various blog designs and layouts. Wordpress and high-end blogging tools like it can simplify the arduous process of setting up a blog or blogging system. Wordpress is VERY easy.
Most of us use Wordpress for one simple reason. We use Wordpress to make money. WordPress blogs get better search rankings than other sites. We will explore that in more detail later, but for now just know that there are some search engine advantages to using Wordpress tools. In some ways this tool is only good for those who understand the importance and advantages of blogging. Blogging is a form of website promotion and information sharing that can have very strong business implications.
Wordpress has the potential to be the perfect tool for your business to generate an average level of traffic to a central website.