Influence: The Psychology of Persuasion, Роберт Чалдини
Роберт Чалдини

Influence: The Psychology of Persuasion

416 printed pages
  • 💡2
  • 👍1
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
Add to shelf

One fee. Stacks of books

You don’t just buy a book, you buy an entire library… for the same price!

Always have something to read

Friends, editors, and experts can help you find new and interesting books.

Read whenever, wherever

Your phone is always with you, so your books are too – even when you’re offline.

  • 💡Learnt A Lot2
  • 👍Worth reading1
Sign in or Register
Anastasia Gaydashenko
Anastasia Gaydashenkoshared an impression4 months ago
👍Worth reading
💡Learnt A Lot

Vladislavs Aļehno
Vladislavs Aļehnoshared an impression3 years ago
💡Learnt A Lot

sugotohas quoted4 months ago
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason


b4226310560has quoted6 months ago
fact, automatic, stereotyped behavior is prevalent in much of human action, because in many cases it is the most efficient form of behaving, and in other cases it is simply necessary.
Philhas quoted7 months ago
Everything should be made as simple as possible, but not simpler.
Fagligt, Kristine Schiøtt Højmose Thomsen
Kristine Schiøtt Højmose Thomsen
  • 42
  • 366
Adfærdsdesign , Camilla Kirstine Elisabeth Nielsen
Camilla Kirstine Elisabeth Nielsen
  • 50
  • 11
Psychology, Senem Cengiz
Senem Cengiz
  • 925
  • 5
Business, Sebastian Carvajal
Sebastian Carvajal
  • 124
  • 3
Drag & drop your files (not more than 5 at once)