Influence: The Psychology of Persuasion, Роберт Чалдини
Роберт Чалдини

Influence: The Psychology of Persuasion

416 printed pages
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Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
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sugoto
sugotohas quoted6 months ago
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason

quote

njjjjhgyj
njjjjhgyjhas quoted20 days ago
The contrast principle is well established in the field of psychophysics and applies to all sorts of perceptions besides weight.
Natali Levitsky
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