Influence: The Psychology of Persuasion, Роберт Чалдини
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Роберт Чалдини

Influence: The Psychology of Persuasion

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416 printed pages
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Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
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Anastasia Gaydashenko
Anastasia Gaydashenkoshared an impression4 months ago
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Vladislavs Aļehno
Vladislavs Aļehnoshared an impression3 years ago
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sugoto
sugotohas quoted4 months ago
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason

quote

b4226310560
b4226310560has quoted6 months ago
fact, automatic, stereotyped behavior is prevalent in much of human action, because in many cases it is the most efficient form of behaving, and in other cases it is simply necessary.
Phil
Philhas quoted7 months ago
Everything should be made as simple as possible, but not simpler.
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