Alan Moore

Do Design

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So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.

Designer Alan Moore invites us to rethink what we produce — whether it's a website, a handmade chair, or a business — and how we go about it. With examples including Apple, Pixar and Blitz motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?
Do Design will inspire you to: Improve your creative process / Raise the quality and craft of your work / Consider the experience as much as the product / Adopt simplicity, utility and honesty as guiding principles.

We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love — for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?

'An excellent guide to the essence of beauty — the freedom to create it and an argument for its power and importance to the soul.' Tim Smit, co-founder of The Eden Project
This book is currently unavailable
71 printed pages
Original publication


    julshvyriovashared an impressionlast year
    👍Worth reading
    🔮Hidden Depths

    Tiny book full of inspiration. Warm, light, though-provoking.

    Anna Makershared an impressionlast year
    👍Worth reading

    Easy information and nice tips on beauty, its role and importance in sustainable development.

    Nadezhda Potapovashared an impression2 years ago
    👍Worth reading
    💡Learnt A Lot

    Truly good wise book. Not boring, dynamic and it worth it to read.


    Aleksandra Jankovićhas quotedlast year
    We were all born inherently creative. We all have the capacity to bring beautiful things into this world and should be unapologetic about wanting to create them, whatever they are
    María M.has quotedlast year
    There should be a natural resonance and rhythm, as the form blends content, images resonate with text, and text flows from one opening to the next with pleasing aesthetic logic. These things do not happen by themselves. They are the result of care, thought and meticulous attention to detail.
    Yokosquawhas quoted2 years ago
    God, as architect Mies van der Rohe said, was in the details and, you never know, an angel may come one day and sit on that chair – it had to be worthy of such an event.

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