Kubi Springer

I Am My Brand

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Shortlisted for the 2020 Business Book Awards

I Am My Brand
is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories — coupled with the author's expertise — will support readers on their own journey to brand success and self-empowerment in work and life.
The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
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322 printed pages
Publication year
2019
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Quotes

  • aliazulkiflihas quoted5 years ago
    Lives – Using Instagram, YouTube and Facebook Lives to answer potential client questions is another way of showcasing evidence that you are the expert in your field.
  • aliazulkiflihas quoted5 years ago
    Industry reviews – It might be useful to undertake industry reviews in the form of a blog post that gives your thoughts on how you would use your skills, contacts and abilities to do something better within your industry.
  • aliazulkiflihas quoted5 years ago
    •Behind-the-scenes videos – Doing these allows prospects to see you in action. Without saying you are doing it, it shows you doing it and presents the evidence of the success of your work
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