If you do not choose the specific language to describe your skills, competencies, educational background, experience and overall contributions, it will be chosen for you. It's as simple as that. Be active and choose your brand or be branded. The next part of watching your brand is in the absolute necessity of then repeating your specific chosen language. Think of this as an advertising campaign or an educational blitz. Same difference. When you educate those who you work with on the quality and uniqueness of your work - that is your brand. When you allow others to label and assign language describing your work that is your brand. Make it; don't have it dished out to you.
Because if you don't brand yourself, others will for you. Promise.