Branding to Differ: The Brand Building Handbook for Business Leaders, Jean-Luc Ambrosi
Jean-Luc Ambrosi

Branding to Differ: The Brand Building Handbook for Business Leaders

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management
holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular clichés. A must read for any senior executive.
This book is currently unavailable
88 printed pages
Original publication



How did you like the book?

Sign in or Register

On the bookshelves

В первую очередь, b6650843971
Miaw’s Books, Ameera Baraja
Ameera Baraja
Miaw’s Books
  • 32
  • 3
Business, etc, Llia
Marketing, S
12for12, Carl-Emil
  • 9
Drag & drop your files (not more than 5 at once)