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Janet Engle

How to Open & Operate a Financially Successful Fashion Design Business

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Opportunities in the fashion design industry are expected to rise about 10 to 12 percent through 2013. You do not need to live in New York City, and you can start out small or even part time. Ralph Lauren’s Polo empire was established on a small men’s tie collection that he sold to Bloomingdales. Demand for fashion designers should remain strong, as consumers, hungry for new fashions and apparel styles will spur the creation of new clothing and accessory lines. You will learn everything from the initial design and creation to manufacturing and marketing. If you are investigating opportunities in this type of business, you should begin by reading this book. If you enjoy working with people and keeping up on the latest trends, this may be the perfect business for you. Keep in mind this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations. You will learn how to draw up a winning business plan and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales, have customers refer others to you, and thousands of great tips and useful guidelines. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage,

Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
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256 printed pages
Publication year
2008
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Quotes

  • ririnrinurahas quoted6 years ago
    If you are artistic and interested in fashion, working for yourself may sound tailor made for you. Keep in mind that owning a design business requires more than creativity. Business and technical skills
  • Ксения Маренниковаhas quoted8 years ago
    Some sources for information within the fashion industry include:
    • U.S. Department of Labor, Bureau of Labor Statistics (www.bls.gov)
    • The American Apparel and Footwear Association (www.apparelandfootwear.org)
    • U.S. Census Bureau, County Business Patterns (www.census.gov/prod/www/abs/cbptotal.html)
    • U.S. Census Bureau, Economic Census (www.census.gov/econ/census02/)
    • U.S. Census Bureau, Monthly Retail Trade and Food Services (www.census.gov/mrts/www/mrts.html)
    • U.S. Census Bureau, Current Industrial Reports (CIR) MQ313A-Textiles (www.census.gov/cir/www/313/mq313a.html)
    • The International Trade Administration, Office of Textiles and Apparel (http://otexa.ita.doc.gov/msrpoint.htm)
  • Ксения Маренниковаhas quoted8 years ago
    The executive summary hits the main topics from the entire plan:
    • What is the business?
    • What is the purpose of the business plan?
    • Who is running the business?
    • Where will the business be located?
    • Why is there a need for the business?
    • How will the business make money or pay back the loan?

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