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Jonathan Walford

1950s American Fashion

The 1950s was the first decade when American fashion became truly American. The United States had always relied on Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. Sportswear became a strength, but not at the expense of elegance. Easy-wear materials were adapted for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry from New York's 7th Avenue to the beaches of California in search of the clothes that defined 1950s American fashion.
131 printed pages
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  • Arielba Pichardohas quotedlast year
    THE 1950s BELONGED TO AMERICA. The country led in postwar economic recovery and industrial production; refrigerators, televisions, and automobiles were churned out in huge quantities for the vast numbers of new families relocating to the sprawling suburbs. Despite a swing toward social and political conservatism in the 1950s, American culture was at the forefront of modern art—in painting, sculpture, theater, and literature, as well as contemporary music in the form of jazz and rock ’n’ roll. In the field of design, American architects, furniture designers, and textile artists were internationally influential. And now even American fashion designers were being recognized as
  • Arielba Pichardohas quotedlast year

    Advertisement for Anne Fogarty, Vogue magazine, May 15, 1956.
  • Vadim Bondarhas quoted4 years ago
    Lurex, Pellon, Dacron, Dynel, Acrilan, Terylene, Arnel, Vicara, and Borgana.

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