Predictably Irrational, Revised and Expanded Edition
“A marvelous book… thought provoking and highly entertaining.” —Jerome Groopman, New York Times bestselling author of How Doctors Think “Ariely not only gives us a great read; he also makes us much wiser.” —George Akerlof, 2001 Nobel Laureate in Economics “Revolutionary.” —New York Times Book Review Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.
expectations affect how we perceive and interpret sights, tastes, and other sensory phenomena, but also that our expectations can affect us by altering our subjective and even objective experiences—sometimes profoundly so.
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