Predictably Irrational, Revised and Expanded Edition, Dan Ariely
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Dan Ariely

Predictably Irrational, Revised and Expanded Edition

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“A marvelous book… thought provoking and highly entertaining.”
—Jerome Groopman, New York Times bestselling author of How Doctors Think
“Ariely not only gives us a great read; he also makes us much wiser.”
—George Akerlof, 2001 Nobel Laureate in Economics
“Revolutionary.”
New York Times Book Review
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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Myeong Shin Pak
Myeong Shin Pakshared an impression2 years ago
👍Worth reading
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Irrational stories about real real life things. Pretty interested

Soliloquios Literarios
Soliloquios Literariosshared an impression25 days ago
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Soliloquios Literarios
Soliloquios Literarioshas quotedlast month
There is one other point I want to emphasize about experiments. If the lessons learned in any experiment were limited to the exact environment of the experiment, their value would be limited. Instead, I would like you to think about experiments as an illustration of a general principle, providing insight into how we think and how we make decisions—not only in the context of a particular experiment but, by extrapolation, in many contexts of life.
Соня Верхотурова
Соня Верхотуроваhas quoted3 months ago
humans rarely choose things in absolute terms.
Anastasia Mironovich
Anastasia Mironovichhas quoted6 months ago
Let me start with a fundamental observation: most people don’t know what they want unless they see it in context.
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