A Joosr Guide to… Big Data by Timandra Harkness

Big Data has the potential to solve many of the world’s problems, and can be used to fight disease and crime, and to expose corrupt politicians. Its possibilities are endless, and only contained by the humans who develop it.
Big Data can help businesses to increase revenue by profiling customers, ensuring that they do not waste money targeting the disinterested or risky.
It is everyone’s responsibility to monitor the use of Big Data and to speak out when we feel that it is being abused.
Big Data is only any good for humanity when we remember to use it within the boundaries of decency and with due respect to an individual’s right to privacy.