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A Joosr Guide to… Big Data by Timandra Harkness

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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

“Big Data” is not just a buzz phrase; it is helping us to make advances in almost every field-from security to shopping, from democracy to finance. But do we really know what Big Data is and where it is taking us?

Timandra Harkness helps us to explore the basics of Big Data, looking at how it is being used by business to understand its customers, by the police to fight crime, and how politicians are using it to inform policy and win votes. Looking at the great power it holds, alongside the potential dangers, Big Data offers an overview of how this relatively new tool is being used, and guides even the most uninitiated to gain an understanding of the enormous potential of Big Data.

You will learn:

· How Big Data is being used in business, community affairs, and politics

· Why it is important to ask questions and be wary of Big Data

· How to take steps to protect your privacy in the era of Big Data.
This book is currently unavailable
19 printed pages
Publication year
2016
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Quotes

  • DmitriyPaphas quoted6 years ago
    Big Data has the potential to solve many of the world’s problems, and can be used to fight disease and crime, and to expose corrupt politicians. Its possibilities are endless, and only contained by the humans who develop it.
    Big Data can help businesses to increase revenue by profiling customers, ensuring that they do not waste money targeting the disinterested or risky.
    It is everyone’s responsibility to monitor the use of Big Data and to speak out when we feel that it is being abused.
    Big Data is only any good for humanity when we remember to use it within the boundaries of decency and with due respect to an individual’s right to privacy.

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