A Joosr Guide to Purple Cow by Seth Godin, Joosr

A Joosr Guide to Purple Cow by Seth Godin

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The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow.

Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors.

You will learn:

· That your best potential customers should be seeking you out, and not the other way around

· Why catering your products and ads to the majority is the worst thing you can do

· How to expand your business once you've created a successful product.
18 printed pages
Joosr, Joosr Ltd


Suraj Singh
Suraj Singhshared an impression3 months ago
👍Worth reading

Ostap Gorin
Ostap Gorinshared an impressionlast year
💡Learnt A Lot


Mauricio Camacho
Mauricio Camachohas quoted3 months ago
The risks of being unremarkable are greater than the risks of standing out
If the process of creating a purple cow product sounds risky, that’s becaus
Daria Turaeva
Daria Turaevahas quoted2 years ago
Knowing how your market finds products is key
Reza Apriano
Reza Aprianohas quoted3 years ago
good product with good marketing just isn’t enough these days

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