A Joosr Guide to Purple Cow by Seth Godin, Joosr
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Joosr

A Joosr Guide to Purple Cow by Seth Godin

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow.

Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors.

You will learn:

· That your best potential customers should be seeking you out, and not the other way around

· Why catering your products and ads to the majority is the worst thing you can do

· How to expand your business once you've created a successful product.
18 printed pages
Publishers
Joosr, Joosr Ltd

Impressions

Suraj Singh
Suraj Singhshared an impression3 months ago
👍Worth reading

Ostap Gorin
Ostap Gorinshared an impressionlast year
💡Learnt A Lot

Quotes

Mauricio Camacho
Mauricio Camachohas quoted3 months ago
The risks of being unremarkable are greater than the risks of standing out
If the process of creating a purple cow product sounds risky, that’s becaus
Daria Turaeva
Daria Turaevahas quoted2 years ago
Knowing how your market finds products is key
Reza Apriano
Reza Aprianohas quoted3 years ago
good product with good marketing just isn’t enough these days

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