Jodie Newman

Introducing Business Creativity: A Practical Guide

Introducing Business Creativity: A Practical Guide provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action.
Introducing Practical Guides bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.
186 printed pages
Copyright owner
Original publication
Publication year
Icon Books
Have you already read it? How did you like it?


  • George Titushas quoted2 years ago
    However, in a business context, there is no greater fun-killer than someone standing up and saying: ‘Right, we are going to have some fun now.’ Instead, choose a facilitator for the ideas session who will naturally encourage this outcome. You can also try using ‘thinking toys’ to encourage a sense of play – for example, Play Doh. Most people will want to have a play with it, and some studies have shown that engaging the fingers in a sensory activity stimulates the nerve endings that go directly to the brain.
  • George Titushas quoted2 years ago
    Encourage laughter – the most creative members of society, children, are said to laugh up to 400 times a day. But when you have mounting deadlines, your computer has just frozen and the kettle has broken, it can be a challenge just to raise a smile, and adults are reported to laugh only about fifteen times a day.
  • George Titushas quoted2 years ago
    Convergent thinking is deductive, critical thinking, bringing information together in an attempt to find a single clear solution to a problem.

On the bookshelves

Drag & drop your files (not more than 5 at once)