Jodie Newman

Introducing Business Creativity: A Practical Guide

Introducing Business Creativity: A Practical Guide provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action.

Introducing Practical Guides bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.
187 printed pages
Original publication



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    mail22801has quoted4 years ago
    t is useful to print them out on cards, so that they are easy to hand out and then store for future use
    mail22801has quoted4 years ago
    How effective would a 53-year-old male be at coming up with appropriate solutions for a challenge aimed at a sixteen-year-old girl? I would posit that he may well lack a natural understanding of the target customer. Ideally, a business would undertake in-depth customer profiling to really get under the skin of the lives, desires, purchasing habits and so forth of their customer
    mail22801has quoted4 years ago
    Standing in your Customers’ Shoes
    It is always imperative to ask: ‘Who are you solving this challenge for?’ It is all too easy to tackle a business challenge without really taking time to consider the target audience

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