Anthony McLean

Introducing Persuasion

Make other people say ‘Yes’! Yes to your requests. Yes to your ideas. Yes to your products. Yes to your proposals.

A Practical Guide to Persuasion uses psychology,
expert advice and practical techniques to teach you how to influence the people
around you in an ethical way.

Learn how to increase your presence, by knowing when to talk and when to listen; develop a strategy of success, by preparing, planning and crafting
opportunities and make change happen by understanding what drives your

170 printed pages
Original publication


    Ranul Kambojshared an impression3 years ago
    👍Worth reading


    Mikie Joneshas quoted2 years ago
    change will occur over an extended period of time with numerous interactions in order to achieve the desired outcome.
    Mikie Joneshas quoted2 years ago
    By undertaking this process you identify, confirm and use Ishmael’s intrinsic motivators to overcome his singular negative focus on the leader. You change the way he thinks about the new role by drawing his attention to the opportunity, the meeting of his goals and criteria, the professional development involved and the scarcity of it coming up again.
    Mikie Joneshas quoted2 years ago
    Persuasion, therefore, is the process whereby one person communicates a message to another in an attempt to change the way that person feels, thinks or acts in relation to something or someone.

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