Felicia Lowenstein Niven

Fabulous Fashions of the 1940s

In the 1940s, World War II affected just about every aspect of life, including the fashion. While the men were off fighting, women had to take over their factory jobs. Liberty cuts and victory rolls kept hair from being caught in machines. Most resources went to the war effort, so both women and men wore basic and practical clothing. But the end of the war in 1945 brought color and fun back into everyday life! Read about the fashions, fads, pop culture icons, and world events of the 1940s.
61 printed pages
Original publication

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    b5074398860has quotedlast year
    A woman works on a plane motor in 1942. She has her hair up in a victory roll and tied back with a bandana to keep it from getting caught in dangerous machinery
    darknessrahas quoted3 years ago
    Victory ROLLS and Patriotic FASHION!
    In the 1940s, World War II affected just about every aspect of life, including fashion. While the men were off fighting, women had to take over their factory jobs. Liberty cuts and victory rolls kept hair from being caught in machines. Most resources went to the war effort so both women and men wore basic and practical clothing. But the end of the war in 1945 brought color and fun back into everyday life! Men wore bright Hawaiian shirts. Young people read a new magazine, Seventeen, aimed solely at them. The fast-paced swing dance, the jitterbug, took over the dance halls. Read
    Dina Idrissovahas quoted4 years ago
    When you get dressed up, you might put on a pair of nylon stockings. Nylon was a relatively new invention in 1940. But American women did not get too used to wearing it. That was because nylon was needed to make parachutes for war. Silk was used, too. It was hard to find silk or nylon stockings.
    So women did something imaginative. They “painted” on their stockings. Women used leg makeup like Cyclax Stockingless Cream. Then they carefully drew the stocking seams down the backs of their legs with eyebrow pencils. Some women even used cocoa or brown gravy to color their legs like stockings. Now that was a crazy fad!

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