Hype Yourself is an invaluable toolkit for getting you and
your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice,
from the building blocks of your PR strategy to the execution of creative
campaigns, it includes expert tips from journalists and industry specialists
and is supported by a stack of online resources.
Lucy Werner has over fifteen
years of publicity experience, including running her own specialist consultancy
focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion.